As you expand your business via exporting, you will also be reaching British consumers – most countries will have significant British expat communities. ‘Diaspora marketing’ can help you gain a foothold by engaging with a more familiar audience while learning the ropes of international trade. This can be a good way to establish a good relationship with consumers abroad and develop a loyal local base which you can then expand as you grow.
FSB will host ‘Destination Export – Small Businesses as Strategic Exporters’ at this
summer’s International Business Festival (IBF), attendance at the FSB event is free with a festival ticket, and those who register to attend the FSB event on 12 June can access the rest of the festival for free on that day. There is a 30% discount available to FSB members on tickets for other days and full festival passes until the end of March, with other discounts to be announced.
Find out more here.