Many small firms still struggle to get decent broadband provision. But there are steps you can take which could improve things, says Matt Powell of Broadband Genie
For many rural businesses, broadband is not living up to expectations. Attainable speeds fall way short of urban areas. Reliability can be an issue too, as can contention and latency.
All these combine to stifle what should be a communication medium available to all. This is a problem for all internet users but even more so for rural businesses. According to a recent report by Virgin Media Business, 57 per cent of organisations said fast internet access was critical to daily operations and that they wouldn’t be able to function without it. They also said slow internet speeds were holding their company back.