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Run your business more efficiently


By Shweta Jhajharia, founder of the London Coaching Group

Anyone who has ever run a small business knows that you never wear just one hat. You are almost always juggling multiple jobs and responsibilities that can sometimes feel overwhelming. Worse, juggling so many jobs can mean that you impact your efficiency and then less gets done than you know you are capable of.

Reducing the number of jobs usually isn’t really an option. If you are doing jobs that you really don’t need to be doing, then please stop doing them! But most business owners I have worked with have multiple critical things that are all needing to be done at the same time.

So how do you stay on top of everything, while ensuring the business is moving ahead at a good pace?

Well, typically, a business owner is like the hub of a wheel. The spokes of the wheel represent all the channels of decision making across all aspects of the business that emanate from the business owner.

What’s wrong with this picture? In our desire to control our business we often imprison ourselves. With no written systems to run our business, we also become vulnerable to key individuals within our organisation who, if they leave the company, will significantly set back the potential of the business.

The answer, as the multinational logistics company Fedex has understood, is to systemise the routine and humanise the exception. 

As a business owner, you need to remember that in an efficient business: systems run the business; people run the systems; and you lead people towards achieving business goals.

So how do you make sure that your business runs this way? Here are four tips that will help you achieve this:

Systemise your business

By doing this, you will leverage your capacity as the owner. If systems don’t run your business, you are merely another employee in your own company and you will not be able to extract yourself to work on your business, instead of in your business.

Get the right team

When you have a recruitment and an induction system for your new team members, you can use it again and again to hire the right people for your team.

Test and measure to know what works

Spend time, effort and investment right now to understand what works for your business, so that you are using your resources – both your own personal resources and those in your business – effectively. This will lower the overall effort and investment you will make in the long run, and allow you to use strategies for longer, as they will be effective for longer.

Create documentation

You want to make sure you have documentation and a system module for your operations or production line. You will then move knowledge from your mind to a place where others in your team can access it.

Every tradesperson uses tools to perform his or her craft. As a business owner, your most important tools are those that give you leverage so that you can do more with less. Use these tools wisely, and you may just move the world.

Shweta Jhajharia is founder of the London Coaching Group and author of Sparks: Ideas to Ignite your Business Growth. Claim your free copy at