Find a template that works for you
A content calendar doesn’t have to be in a complicated format. You can use a simple spreadsheet, a Google calendar, or try a free downloadable template. Whatever you choose, make sure it’s user-friendly and works for you.
Work out what your audience likes
Look at your social media analytics to see which posts have been the most popular with your target audience by generating the most engagement and click-throughs. All the big social media platforms have their own analytics tools - including Facebook Insights, Twitter Analytics, and Instagram Insights - which enable you to do this. Once you’ve got an idea of which types of posts resonate best you can replicate these on your new content calendar.
Populate your calendar with important dates
Include holidays, seasonal activity, new product launches, events, promotions, campaigns, and anything else related to your business which is important and you want to share with customers. This enables you to stay one step ahead and ensure your customers don’t miss out.
Take advantage of curated content
It’s hard to generate your own content all of the time. Content curation tools can take some of that strain away. Pocket is a useful app which allows you to save videos, articles, and other content directly from a browser or a social media site like Twitter to access it later. Feedly is a content curation platform which you can use to subscribe to news, blogs, videos, and feeds relevant to your business. And don’t forget Twitter – Twitter lists are a good way to monitor competitors, keep up-to-date with industry trends, and engage with customers.
Schedule your posts
Once you start using a social media management tool you’ll wonder how you ever managed without one! Social media management tools let you easily manage all of your social media accounts in one place, track keywords and schedule posts in advance – saving you valuable time and helping you to integrate your social media with your marketing strategy and stay on brand. Find out when your customers are most responsive by looking at your social media and web analytics and schedule your posts for these times. Hootsuite is one of the more well-known platforms, offering paid-for plans and a free basic version. The free version lets you link three social media accounts, gives you 30 scheduled posts, and provides access to analytics.
So, now you’ve got the tools, it’s time to get started and create your own social media content calendar!
Find out more about how you can use social media to grow your business by registering for our free support service or booking onto a free social media workshop now.
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