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Two Cornwall entrepreneurs feature in 100 FSB Women campaign to help boost number of women in enterprise

A Cornish lingerie business owner, who is also an FSB Women in Enterprise Taskforce member and who has just been shortlisted as Drapers Digital Best Multichannel Retailer 2018, along with a CIPR award winning public relations specialist, also from Cornwall are among 100 entrepreneurs from across the UK selected to appear in a digital campaign presenting inspiring women business owners, by the Federation of Small Business (FSB). 


These women entrepreneurs from Cornwall are Mish Poynter (pictured above), who runs Mish Online out of Wadebridge and Suzie Smith of Piece of Cake Communications from Penryn. Both were also speakers at last week’s sell out FSB Women Cornwall conference in St Mawes.

Mish Poynter of Mish Online said: “Don't wait to start your business until you think your plan it's perfect, very few people are running exactly the business they thought they would, businesses always evolve. Start your business journey and be dynamic.”


Suzie Smith (pictured above) of Piece of Cake Communications said: “Never lose sight of the flexibility that running your own business will give you in life. As a working single parent this is one of the most valuable aspect of running my own business.”

The Cornish business women’s images and inspiring quotes will be shared on social media to mark International Women’s Day. People can engage with the campaign and join the conversation using the hashtag #100FSBwomen.

Helen Walbey, Chair of the FSB Women in Enterprise Taskforce, said: “Research shows that women are less likely than their male counterparts to know a person in business and, as a result, have fewer opportunities to benefit from exposure to others with business experience and are less likely to see people like themselves succeeding.

“I’m really excited about the 100 FSB Women campaign. We’re utilising digital platforms to raise the visibility of some really exceptional women. These women come from all sectors and each has a special story to tell and valuable advice to impart to other women.

“With this being the 100 year anniversary of when the first women got the right to vote, following the suffragettes’ campaigning, we felt it was fitting to feature 100 women FSB members and share their wealth of advice and inspiration with women all over the world.”

The UK currently has 5.7 million small businesses and self-employed, but it is estimated that could be boosted by a further 1.2 million new enterprises led by women. This untapped business potential of women can be tackled, in part, by increasing the visibility of role models for women entrepreneurs, according to an FSB report.