This year Small Business Saturday is once again highlighting 100 small businesses , one a day in the 100 days leading up to Small Business Saturday 7th December 2019 .
For the last six years this has meant that 100 small businesses receive great social media exposure and coverage in the local and national press and also an invitation to join the Small Business Saturday team in London at receptions in Downing Street, the House of Lords and the Treasury drum with the Chancellor of the Exchequer.
Each year hundreds of small businesses apply to be among the Small Biz 100 to show their support for the national campaign encouraging people to ‘buy local’ – for both products and services. The initiative originally started in the USA in 2010 and was adopted in the UK three years later. It now attracts a huge following.
This year’s Small Biz 100 features a range of unique independent businesses each contributing to their communities and offering something different.
In its seventh year this not for profit campaign culminates in Small Business Saturday, taking place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.
On Small Business Saturday, customers across the UK are encouraged to go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.
We were very excited that three South west businesses were picked to be part of the 100 this year. They are Ray’s Ice Cream , Rockit and Llawnroc Group.
Ray’s Ice Cream are Swindon’s only artisan ice cream brand. Hadi Brooks , founder of the business in 2011, said “It’s a huge honour to be chosen as one of the Small Biz 100 this year. As a small business owner I fully support the aim of the national and international campaign to ‘show off’ the variety of SMEs across the UK and overseas. We work hard for our own families and for our communities and I’m delighted to be recognised as a valuable small business in Swindon.”
Rockit, based in Wrington near Bristol, was founded in 2016 by 3 ordinary dads on a mission to help children sleep. Nick Webb invented the initial prototype to help his daughter sleep in the pram when it stopped moving. Matt Dyson and Matt Sparrow came on board to help turn Nick’s invention into Rockit, the rocket shaped portable baby rocker that rocks any stroller or pram.
Co-Founder of Rockit, Matt Dyson said: “We are a small team at Rockit mission control and are over the moon to be selected as one of this year’s Small Biz 100! Small businesses are vital to the UK economy and we are proud to be exporting Rockits to over 40 countries within just 2 years of launch. We also love our local retailers and supply Rockits to over 100 independent nursery retailers throughout the UK. It is fantastic to be recognised in this way by the Small Business Saturday campaign”.
The third South West business chosen for this initiative is Llawnroc Group based in Hale. Offering business management consultancy this small business is passionate about reinvesting their skills and knowledge into their local business community. Being part of the 100 businesses selected is a great opportunity for them to promote their services and to raise their visibility by being featured in this year’s campaign.
In its seventh year, Small Business Saturday last year saw an estimated £812 million spent in small businesses across the UK on the day, according to research commissioned by founder and principal supporter American Express. This was up from the £748 million spent on Small Business Saturday in 2017, with 59% of people aware of the day saying they spent more than usual.
The #SmallBizSatUK campaign trended in the UK top 5 on Twitter on the day, reaching over 100 million people globally. Watch out for this hashtag on social media and we encourage you to support your small business community not just on 7th December, but every opportunity you can.