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Spotlight on East Anglia FSB business: David Howell of Values Training Services

Back in April, the East Anglian regional winners of the FSB & Worldpay UK Business Awards were announced. Among the successful firms was Watton-based Values Training Services (VTS), which offers first aid training courses across Norfolk, Suffolk and Cambridgeshire. It is owned by David Howell, who is also the chair of the FSB’s Norfolk branch.

David, who prior to purchasing the company in 2015 had spent 33 years in uniformed service, drives the business forward under the motto “Be Bold Aim High” – a commitment to ambition that, David notes, has seen VTS “punch well above its weight” in recent times. 

This was evidenced when the company succeeded against a number of larger organisations in winning a major local government procurement contract.

“The contract gave VTS a lot of credibility”, David explains. “We’ve spent a lot less on advertising as we’ve found that we are able to rely more and more on word-of-mouth and referral sales.”

David took the reins at the company without any previous experience in business, and so the support of the FSB has been crucial. 

He says: “I used the network and training opportunities to gain advice and skills from established business owners.

“An example of this is a recent Norfolk FSB event that introduced VTS to the Apple business team and the free service they provide with the latest modern technology.”

David is confident about VTS’s long-term prospects, saying that it is flexible to customers’ needs and will continue to utilise new technologies. Moreover, the expansion of broadband into more rural areas of East Anglia will help to ensure that new customers can utilise the facilities on VTS’s website.

“The company could in theory, be run from anywhere in the world with just an IPAD, mobile and access to the internet”, David says.