A film created by two Midlands businesses has drawn crowds at a Paris classic car show.
AH Spares, based in Southam, is the leading worldwide distributor of quality British-made parts for the classic Austin-Healey car.
The company, who celebrated their 45-year anniversary last year, have recently invested in new machinery to make more parts in-house. They wanted to give their customers and other classic car enthusiasts a look behind the scenes at their workshop, so they chose Stratford-based FSB West Midlands members Definition Media to make a short film showing how the parts are made.
“Our customers are based all over the world and we wanted to give them a snapshot of our manufacturing processes,” said AH Spares’ Director Rebecca Kemsley. “We’re experts and are already trusted among Healey owners so we thought we’d shout about it!”
Martin Phillis, Director of Definition Media, said “We love working with British manufacturers, so I was delighted to be involved in this project. I’m very pleased with the outcome - the film puts a focus on the skills of the staff and shows how much pride they take in their work.”
Rebecca Kemsley said, “Definition Media surpassed our expectations. They really got to know us and have produced a professional film that shows the essence of us and what we do.”
The film got nearly 2,000 YouTube views in the first week, and there has been a large increase in AH Spares’ website traffic since they featured it on their website in February.
Definition also created a French version of the film for Rebecca and her team to use at classic car trade show Salon Retro Mobile in Paris at the start of February.
This added a new dimension to their exhibition stand and attracted crowds of visitors.
“We’re so thrilled with the attention our film received in Paris and online that we’ve asked Definition Media to make more films for us. Next time we’ll focus on our specialist areas like performance parts,” said Rebecca. “We’ll also be taking the film to the Techno-Classica Show in Germany at the end of March, and I’m sure we’ll get as much attention as we did in Paris.”
The film can be viewed here