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People don’t have a best before date

Did you know that by 2022 one in three people of working age will be over fifty? To raise awareness, FSB Wales is supporting the Welsh Government’s, ‘People Don’t Have a ‘Best Before’ Date’, which encourages more employers to recognise the importance of retraining, retaining and recruiting older workers. 

Wales’ workforce is getting older. People living longer and staying fitter, removal of the default retirement age and changes to pension arrangements all influence people’s attitudes to working in later life. What’s more, young people joining the labour market may not fill all of the future vacancies. Therefore, older workers are an increasingly important part of our workforce and vital for the future of our economy and our businesses. 

Retaining people, developing their skills throughout their working life and recruiting older workers have never been more critical to business survival as well as growth. 

The time to plan for an ageing workforce is now, not just for larger businesses but also for SMEs, where the loss of skills and cost of recruitment can be more consequential. 

That’s why we’re supporting the ‘People Don’t Have a ‘Best Before’ Date’ campaign to ensure Wales has the skills it needs to compete in the global marketplace, both now and in the future. 

For help and advice on how your business can plan for the future and invest in everyone’s skills visit Or call Business Wales helpline on 03000 6 03000.

Gwyn Evans, FSB North Wales Chair, said: “I’m really pleased that we are supporting this campaign. SMEs tend to have a family-based approach to their business, and are already offering flexible and innovative means to support their workforce - regardless of age. That said, this toolkit will help ensure that every SME has access to the resources they need to support their workforce and continue to make their business thrive.”