Pay it Forward for the future of London businesses

  • 03 Jul 2020

Two months ago, the Mayor of London launched a crowdfunding scheme to help companies stay afloat:

Michael Lassman, FSB London Regional Chair at the time said:  “A well-crafted ‘Pay it Forward’ policy could provide a lifeline to, hopefully, thousands of struggling small businesses who are struggling with cash flow in the current climate.


“Supporting these businesses at this time will pay dividends in the long run as it will help maintain jobs and sustain a the heartbeat of London’s economy. We must support our small businesses in these difficult times and this would be a practical helpful step.”

Here, we share one FSB London member’s experience.

Small business owner, FSB member volunteer - FSB London Policy Lead, Rowena Howie ran a successful Pay It Forward Crowdfunder campaign to support her London based small business – Revival Retro.

Rowena (pictured) has since been asked on many occasions by fellow small business owners on her top tips for success.  Read the full blog here:

The Pay it Forward campaign has been a lifeline for many small businesses and Rowena says that it certainly saved Revival Retro