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Nuneaton business chosen for this year’s Small Biz 100 campaign


The Federation of Small Businesses (FSB) congratulates The Hoop Guy which has been selected for this year’s Small Biz 100 list.

The business is one of 20 enterprising FSB members chosen to be part of the annual initiative that promotes the chosen firms in the 100 days running up to Small Business Saturday- this year held on 2 December. 

FSB is very proud of the businesses chosen to be involved with Small Business Saturday, which highlights the successes of the small business community.  

John Parnell, based in Nuneaton, runs Hoop Guy Ltd.  The company was established in February 2007. Whilst not directly having any employees, the company does use the services of many other businesses for printing, advertising, equipment supplies etc, and over the last 10 years has trained in excess of 50 fitness professionals from Dorset to Edinburgh to be able to run their own Hula Hooping classes.

Hoop Guy Ltd specialise in working with schools, both Primary and Secondary schools, with the main aim being to help get our children fitter and more active, to help combat the current childhood obesity crisis this country is facing.  As part of this we teach not just the correct way to hula hoop, but also lots of fancy moves and tricks to ensure that the children want to continue afterwards too.  The teachers also get to join in the sessions so that they are fully aware of the correct techniques and can assist the children in the months following.

John Parnell said “We are obviously thrilled to be chosen as one of the Small Biz 100 for this year and we hope this is going to further raise awareness of the need for fitness and activity in schools across the UK.

FSB Warwickshire & Coventry Chair Paul Rogers said: “Congratulations to all the small businesses included on this year’s Small Biz 100 list. We are especially proud to have one of our local members selected for the scheme. Small Business Saturday is a great opportunity to celebrate the successes of the 5.5 million small firms and self-employed in the UK and show consumers why they should be supported all year round.
“The campaign, now in its fifth year, has gone from strength to strength and once again we are encouraging everyone to get behind small firms in their communities to make the day bigger and better than ever.”

A massive £717 million was spent with small businesses during the 2016 event - a 15 per cent increase from the previous year.