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Northamptonshire reusable nappy firm shortlisted for THREE East Midlands small business awards

The shortlist for the East Midlands FSB ‘Celebrating Small Business Awards 2018’ has been announced and one Northamptonshire firm have made it to the regional finals for three separate categories, beating off stiff competition from over 150 quality entries across the region. 

The East Midlands finals of the national FSB Awards will be held on 8 February in Nottingham as a celebration of the thousands of small businesses that play such a vital part in making the East Midlands region such a vibrant area to live, work, study and visit. 
Finalists in the Digital Business of the Year Award, Exporter of the Year and Family Business of the Year are county-based reusable nappy company Bambino Mio, who were also named the East Midlands FSB Business Exporter of the Year 2017.

Established in 1997 from humble beginnings in the English countryside, now 20 years, three children, an MBE, over 60 awards and 50 countries later, Bambino Mio are the market leaders in the reusable nappy industry.


Bambino Mio’s impressive growth and international expansion has come as a result of catching on to a growing market. Bambino Mio’s In the early 1990s only 2% of parents were using reusable nappies and now over 30% of parents try a reusable nappy product.

As Millennial parents look for nursery products that both are cost-effective and eco-friendly, this niche market has continued to become more mainstream. The firm’s digital activity has seen it export to over 70 countries worldwide, with country-specific storefronts for its websites for the USA & Canada; Germany, Austria and Switzerland; France; Spain; Australia; Italy; Belgium and Luxembourg; the Netherlands; the Czech Republic; Slovakia; South Africa; and New Zealand.

Founder and Managing Director Guy Schanschieff said: “We are so pleased to have been shortlisted in three categories this year. Each represents a key aspect of our company’s success – we are family-oriented, digitally-focused and keen to expand the acceptance of reusable nappies amongst mainstream markets in the UK and beyond.”

Other nominees come from all areas of the East Midlands – from Bakewell in Derbyshire to Horncastle in Lincolnshire– and all of them are aiming to become category winners so they can go through to the UK national FSB Celebrating Small Business Awards 2018 final in London in May. 

FSBs Jennifer Thomas, said: “It’s great to see another strong Northamptonshire business flying the flag for our county and FSB are proud to highlight the immense quality our SMEs have to offer. Bambino Mio have proven success in digital technology and exporting and I wish them the best of luck, and look forward to seeing them at the awards lunch along with many other fantastic local businesses on February 8th.” 
The FSB Celebrating Small Business Awards recognise and celebrate the most outstanding smaller businesses in the UK, a sector that makes an overwhelming contribution to the UK’s economy and culture. 

The regional final is one of 12 area finals taking place across the UK between January and March. Tickets for the East Midlands final, held at Doubletree by Hilton, Nottingham on February 8, can be purchased by registering on