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New Area Leaders for Lincolnshire come well connected

Following election by local members, the new Area Leaders for Lincolnshire are Samantha White and Michael Johnson. They will work alongside FSB Development Manager, David Thorpe to help deliver local and national objectives to support Members and their businesses across Lincolnshire.


(Samantha White and Michael Johnson)

Both are well connected from their extensive business networking activities and have several business associates to introduce to the benefits of FSB Membership. Michael is on more than a dozen business and skills related Boards and Committees but most notably is his work as the local Apprenticeships Ambassador. Samantha is a member of various business networking groups and is also the local Treasurer for the Lincolnshire Branch of AAT – The Association of Accounting Technicians. Both have a long association with FSB including exhibiting their businesses at Lincolnshire Show.

Samantha owns and runs Lincoln business ‘My Credit Controllers’ and said; “I am really excited to be elected Area Leader for Lincolnshire and look forward to helping promote and deliver local and national objectives in support of Members and their businesses in our local community. 

“The FSB was a great help to me when I first started out, so I am grateful for the opportunity to give something back. I hope that by appointing a female to the Area Leader position, it will encourage other female business owners to come along to events.

“I started my own business, My Credit Controllers, 5 years ago and after managing it through rapid growth I have experienced first-hand many of the challenges that other FSB Members will be facing in their own businesses. 

“I am extremely passionate about changing the late payment culture and the reason I started my outsourced credit control business was to help businesses that are dealing with these issues. I would like to get more involved with helping FSB campaign to influence Government to implement policies that improve the situation.” 

Michael is on the management team at training organisation LAGAT College and is also the Apprenticeships Ambassador for Lincolnshire.

Michael has over 35 years of management experience and has fulfilled a wide range of roles during this time. He has worked in retail, construction, public services and large corporate environments and has a real passion for customer excellence and supporting small businesses to develop.

Michael is particularly passionate about education and training and is committed to promoting ways in which businesses can engage with young people and training providers to support quality learning and progression into work. 

Dedicated to apprenticeships, Michael was awarded an MBE in the New Year Honours 2013 for services to training and skills and is now Chair of the Lincolnshire Apprenticeship Ambassador Network. Over the past five years Michael has worked closely with FSB and is an active member, supporting and engaging with Lincolnshire members and will lobby to make improvements for the small business community across the county.