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Kick It Out teams up with Koi Sports CIC to fight discrimination in grassroots football

Kick It Out has announced the beginning of a partnership with Leicestershire-based FSB member Koi Sports CIC, a Community Interest Company who focus on grassroots sports investment, crime prevention, and increased sports participation and representation of minority communities across the UK. 

The collaboration will see Koi Sports work with Kick It Out to access new funding from corporate partners, trusts and grant schemes, and build stronger relationships across the country’s grassroots football sector. 

Koi Sports already has backing in its local Leicester area, with Leicester City FC captain, Wes Morgan, on board as their Grassroots Sports Ambassador. His influence is helping the organisation meet their objective of driving commercial investment, and other funding, into local sport to both sustain and grow activity. 

On agreeing the new partnership, FSB member David Johnson-Rayner, CEO and one of the founding members of Koi Sports commented: “Koi Sports CIC are immensely proud to have been chosen to support Kick It Out in their work to create a more equal game, and we are all looking forward to working with the team, to enhance their already valuable anti-discrimination work across all levels of English football. 

"Football is our country’s national game and is enjoyed every week by millions of people.

"The sport is a great “leveller”, and whether it be directly or indirectly, the sport helps us all to address some of the many social issues that we face as a nation. 

"Kick It Out exists to provide a safe and fair environment for our diverse population to benefit from, and we at Koi Sports look forward to delivering alternative income streams to support the growth of their activities.” 

The first priority of the partnership will be to access funds for Kick It Out’s grassroots and education programmes.