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Kent based start-up Goal 17 win at the National Mentoring Awards and are recognised as having the number 1 sports-led mentoring programme in the UK


Just five months after launching this ground-breaking enterprise, co-founders Fran Boorman (from Tunbridge Wells) and Keith Mabbutt (from Maidstone) are honoured in a star-studded ceremony as national winners, ahead of long-established multinational organisations such as Allianz and Ricoh. The win comes just weeks after the pair were awarded business recognition from Theo Paphitis having been selected from 370,000 entrants to Paphitis’ weekly #SBS business competition.

The National Mentoring Awards are a national celebration to honour ‘Mentoring Excellence’ and give public recognition to individuals and organisations who mentor across all walks of life, whether in their business, community, personal or professional lives, founded by leading business mentor Chelsey Baker.

Hundreds of mentors from all over the UK entered the awards and were honoured for their outstanding mentoring achievements in a red-carpet awards ceremony on Friday 1st March. The event was attended by over 300 of the UK’s top mentors, mentoring organisations alongside business leaders, government officials and CEO’s form every sector of business, and society. 

The event marked a significant point in history where for the first time the UK's mentors and mentoring organisations were honoured. The awards were hosted by three times BAFTA winner and the UK's top impressionist Rory Bremner and founder and CEO of the National Mentoring Awards, Chelsey Baker at the Jumeirah Carlton Hotel in London.

“As a nation we need to give thanks not only to those who mentor but to the mentoring initiatives that do so much to help change the lives of so many people from all walks of life,” says Chelsey Baker.

Chelsey adds, "The National Mentoring Awards matter because they recognise the life changing work of mentors across the UK and from all sectors of business, education and society. We are proud to be able to honour them and celebrate their mentoring achievements." 

Goal 17 were recognised as developing and delivering the number one sports-led corporate mentoring programme in the UK. 

Goal 17 deliver an exciting and innovative mentor training programme to corporate clients. With staff retention and employee engagement being a primary concern in the current economy, Goal 17’s flagship IMPACT programme is proving a genuine solution. 

The company teaches mentoring skills by pairing corporate staff with homeless young people who are on a 10-week football themed transformational academy with Goal 17’s charity partner, The Street Soccer Foundation (based in Kent and founded by Kent entrepreneur, Keith Mabbutt). This revolutionary programme breaks down boundaries, shifts mindsets and helps everyone involved learn about themselves and how best to work with others. 

The corporate clients take their new skills back into the work place to establish a mentoring culture throughout their organisation. The young people get the opportunity to genuinely turn their lives around and whilst all move into a progressive pathway (such as further education and training) some even get the opportunity to take up jobs with their corporate mentors and sponsors.

Co-founder of Goal 17, Fran Boorman says: “We feel honoured to receive so much wonderful recognition at such an early stage in our business. Whilst the awards are lovely what really matters to us is the impact we are making on the lives of both our young people and corporate mentors.

"We are driven by a passion to break down boundaries and bring two very different sides of society together. For us, the biggest rewards are seeing the change our programmes creates and the many different people that we are able to effect in a positive way.”