There’s a whole host of content that you can share on Facebook and this includes native videos. Facebook videos offer a great way to capture the attention of your audience, particularly with the auto play feature. Ensure your videos appeal to your audience’s emotions or offer them a quick teaser of something helpful or interesting. Keep it quick and engaging as it’s easy for viewers to scroll away. You want to catch and keep their gaze!
It’s important to take the time to respond to comments or questions on your Facebook page as soon as you can. For small businesses, you may only be able to check your profile once or twice a day but you can use this time wisely. Ensure you set aside time each day to review your notifications and ensure you respond to your customers. If your audience sees you responding they are more likely to engage themselves and perceive your business more positively than one that ignores its customers.
Facebook Ads can help you target users by location, demographics, age, gender, interests, behavior, and connections. Facebook allows you to control how much you spend and when your ads are posted. It will also give you access to metrics so that you can measure how well your ads are performing in real-time. This means you can allocate your spend to the ads which bring in the best results, turning off any which under-perform.
Superfast Business Wales client Fit My Floor is a perfect example of how to use Facebook advertising to drive brand awareness and sales. Find out how it drives 34% of its sales through Facebook.
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