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How FSB members can benefit from the Somerset tourism industry

Following a recent meeting with Visit Somerset we are pleased to announce a bespoke deal for FSB members based in Somerset.

The Visit Somerset 2020 Guide is the major print promotional tool to attract visitors to the county. It is produced by Visit Somerset who are the official Destination Management Organisation for the county and the guide will work alongside their prominent digital presence at and social media.

The FSB has partnered up with Visit Somerset to explore how members can benefit from a presence in this booklet, of which 125,000 copies are produced as well as a version online.

Produced in A5 portrait, the publication will be PUR bound which will give an improved quality feel that will resonate with those looking for a quality holiday destination in an up and coming area. Highly attractive layouts of editorial will comprise the early pages, with advertising subsequently placed in categories of serviced accommodation, self-catering, attractions & days out. Distribution is primarily to areas within a three hour drive of the county – Wales, Midlands and South East – via leaflet racks in discerning footfall areas.

We were particularly keen to get an entry-level offer together for our members  in  this high circulation publication. The standard rate for a 1/8th page is £300 + VAT. For FSB members the rate is reduced to £250 + VAT and this will include design to the style outlined in the attached Media Pack. 1/16th pages are available at £135 instead of £160 (+VAT). The media pack is attached here with more information and a better idea of the design.

Publication of the printed version will be by the end of January – with the digital version being released in advance.

We are working to a tight deadline for this unique opportunity – December 15th. This offer is only open to new advertisers in the Visit Somerset Guide and must be booked via the FSB. This project is reliant on sufficient levels of support and we therefore reserve the right to withdraw this offer at any stage.

If you would like to take advantage of this offer please email Gioia Grobler by 15th December outlining if you would like to take advantage of the member price for an 1/8th or 1/16th of a page and the category your business would fit into. We will then pass on your details to Visit Somerset, who will be in contact to confirm the details with you.