Skip To The Main Content

FSB young entrepreneur secures funding from a new TV Dragon

FSB member and young entrepreneur, Ed Hollands, was overwhelmed after securing the support and funding of Dragon Jenny Campbell in an episode of the BBC series Dragons’ Den that aired on 11 February.


The 23 year old owner of DrivenMedia (pictured above) has spent the last two years building his business using the advertising ‘space’ on the sides of trucks and lorries to market products and services. Ed works with a range of hauliers, advertisers and marketing agencies but felt he needed more help and support to grow his fledgling business. 

Ed entered the Dragons’ Den where he pitched to the Dragons and one, Jenny Campbell, was inspired by his ambition and drive. Jenny offered an investment of £30,000 for a 20 per cent share in his business – an offer he was happy to accept. 

Ed, who lives in Nottingham, said: “The whole experience was overwhelming and challenging. The Dragons leave nothing to chance and will grill you over your business idea, your vision and your financials. I’m so humbled by the fact that Jenny Campbell has seen my potential and I’m looking forward to learning from her.” 

Jenny Campbell, Dragons’ Den Investor said: “I am very much looking forward to working with Driven Media and Ed, a young entrepreneur brimming with potential. Mentoring bright individuals at the start of their career is something I have been passionate about for a long time and I’m confident with Ed under my wing, both he and his business will achieve success. I am excited to watch DrivenMedia grow from strength to strength and am delighted to be part of the journey ahead.”

Natalie Gasson, FSB Development Manager said: “I’m absolutely delighted for Ed. He is a great entrepreneur, which is why we asked him to speak at last year’s FSB Stakeholder Luncheon. He’s definitely an entrepreneur to watch!”

Ed came up with the idea soon after finishing a degree at the University of Derby where he achieved a first-class honours in business studies. His tutor is thrilled with his early success.

Ed’s idea came to him when he was returning home on foot after dropping his fiancé Tara at work and he noticed numerous lorries and heavy good vehicles stationary in traffic on the A38, a main transport artery road in the Midlands. 

Many were sporting plain colours, or plain white material along their length with no imagery to engage the eye or attract the interest of fellow motorists or pedestrians. He started to research how to market his idea and worked hard for several months to secure a number of haulage companies happy to host advertising for other businesses or campaigns – and customers who saw the value of this type of marketing media. Now he’s working with Jenny’s team to take his business to the next level.