At the FSB Connect monthly breakfast for October, an audience of around 30 small business owners took a peak at the digital future for business.
Held at the gloriously comfy Sedlescombe Golf Hotel, a beautiful Autumn sunrise greeted our early birds as they networked over some tasty breakfast menu options.
This included the all-important fresh pots of coffee and tea! Guided by the effervescent digital management expert, David Taylor, our valiant group of FSB Connectors discussed the internet of things, applications of artificial intelligence, virtual reality and the direction of travel for social media.
“Listening to David, which is always interesting, I can see both challenges and opportunities for business people.” said Martin Searle FSB’s Development Manager.
Indeed, in answering a question from the floor, David made it clear that businesses need to face the digital communication challenge with determination and a willingness to learn and adapt.
He made the case for embracing digital business opportunities in a planned way which starts with a full, frank and fresh look at your customers and the way they are communicating. “David’s talk informed us that just because you might not like facebook or live streaming, doesn’t mean your customers feel the same! There are multiple and changing channels of communication now - in virtual, digital and traditional forms – businesses need to keep on their toes to position their brand and communicate flexibly as part of their plan to generate revenue,” concluded Martin Searle.
The next #FSBConnect 1066 breakfast is at the same venue on the 16 November (third Thursday of each month) where Lorraine Bell of the Green Growth Platform will speak about how shifting to low carbon and green energy can reduce business costs. Book here.