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Coventry business chosen for national Small Biz 100 campaign ​

Federation of Small Businesses member Fire and Earth Sports Massage has been selected for this year’s prestigious Small Biz 100 list.

The Coventry-based business was chosen, along with 28 other FSB members, for the 2019 list run by the grassroots Small Business Saturday campaign. The initiative features small businesses and self-employed people from across the UK, focusing on those who work with other small businesses and support their local community.  


Each of the businesses will be promoted on social media in the 100 days running up to Small Business Saturday, which this year will be held on 7 December. 

Fire and Earth Sports Massage will be celebrated on Sunday 13 October 2019 where they will be offering a 20% discount on 60 minute appointments. The business was founded in 2008 by Tanya Reid-Moore. Fire and Earth Sports Massage is a local business with three locations within Coventry, one in Hinckley and one in Leamington Spa. It has grown over the last 10 years into a team of 12 sports therapists and sports massage therapists who love to help clients out of pain and back to being able to live life to the full.

Tanya Reid-Moore, founder of Fire and Earth Sports Massage, said: “We are so proud to be part of the Small Business Saturday this year and one of the 100 chosen businesses. We have been going for 10 years now so to get recognition is an incredible boost to all the team and we just love what we do and being part of the community. I am looking forward to highlighting to the public the work we and other brilliant small businesses across the UK do”.

Lee Osborne, FSB Development Manager for Warwickshire and Coventry, said: “Many congratulations to all those chosen for this year’s Small Biz 100. It’s great to have one of our local members named in such a prestigious campaign.

“Small Business Saturday is a great opportunity to celebrate the successes of the 5.6 million small firms and self-employed across the UK. It helps spread the word about the services and products small firms offer their local communities and why they should be supported all year round.”

Michelle Ovens, Director of Small Business Saturday campaign, said: “Each year this campaign has grown in support from government, business and communities alike. Small Business Saturday’s increasing popularity means it was harder than ever to choose just 100 of this country’s incredible 5.6 million small businesses to showcase, but we believe those we have chosen are true representatives of the diverse, creative and inspiring heroes at the heart of our communities.”

FSB is a key supporter of the campaign, which is now in its seventh year.

During last year’s campaign, an estimated £812 million was spent with small businesses across the UK, up from the £748 million spent on Small Business Saturday in 2017, with 59% of people aware of the day saying they spent more than usual.