A Very Merry High Street in Easingwold

  • 24 Dec 2019

FSB Members Design Agency Bow House Design, triumphed in the Hambleton District Council window dressing and Christmas lights competition despite fitting neither category, with a special commendation by judges including Carolyn Frank FSB North Yorkshire Development Manager, for their festive outdoor scarecrow display (follow them @bowhousedigital #bowhoho to see more!) . 


Joining other prize winners, Tipsy Fox (best window display) and Eee By Yum (best lights display) as well as fellow FSB members Wilkinson’s Estate Agents (runner up in best window), Bow House owners Richard, Alan and Anthony and their team of staff had all produced an item for the display, including a life size Rudolph, a nutcracker and a flying angel above their new Easingwold premises.  With some fun designs of Santa coming down the chimney in Hi-Viz leggings at Willis & Sons, as well as more traditional snow scenes, Easingwold has produced an attraction in itself on the high street for visitors and local alike. 


The traditional high street is changing. Small retailers in particular, are facing a perfect storm of spiralling business rates and ever-increasing rents. On top of this, high parking charges, poor infrastructure and the loss of vital banking services, have added to the woes of small businesses. Small business owners are resilient and are always having to adapt. But FSB want to see the Government and local authorities come together to look at real solutions to these issues so that our high streets are not only able to survive but to thrive.
Carolyn Frank commented, “This is the second year I have been asked to judge the competition and there were some outstanding professional looking windows and lights, and some brilliant innovative ideas, it was difficult to choose between 5 or 6 potential winners.  I especially liked Williamson’s Elf on the Shelf idea, an Estate Agents window is normally very traditionally decorated, but the daily changing display with the naughty Elf was simple but effective.  I was delighted to see their FSB member sticker in the window and have a chat when we were presenting the prizes with Mayor of Easingwold, local Councillors from Hambleton District Council and Kate from Wold Class, the local independent business network.” 

“Bow House were also super deserving of the special prize for their efforts and I am glad to hear that it has caused a lot of interaction with customers old and new – everyone will know where their new premises are now, which is great for business!  Our high streets in the market towns of North Yorkshire are still surviving despite the pressures on them especially small retailers, and it is initiatives like these that are simple to implement, that keep footfall high, that are helping. We appreciate the work of the Hambleton District Conucil Vibrant Market Towns team and Wold Class in supporting local high streets.”  

“Our subsidised membership scheme with £80 off to all new FSB members is available in Easingwold thanks to Hambleton District Council’s generous support, and we will be holding a networking event in the New Year to make local businesses aware of the scheme and all that FSB has to offer as well as free local training and promotional opportunities and other business support.” 


Richard, one of Bow House’s Directors commented “We’ve been delighted at the positive response to our scarecrows, which started off as a little staff Christmas competition. No end of people have popped in to say ‘hello’ and comment on our display, and people have been stopping with their kids to take selfies. They’ve caused quite a stir, and who knows, it might be the start of a new festive tradition in Easingwold…”