How your business can start preparing for Christmas

  • 03 Nov 2020

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I think we can all agree, this Christmas will be like no Christmas we’ve experienced before. You might have a set-in-stone way to handle the festive season each year, but with special times come special measures.

It’s important to start thinking about the way you’re going to adapt Christmas at your business to the restraints of the pandemic. There are still so many ways you can capitalise on the Christmas season.

Plan out your Christmas marketing

A great way to bring in customers during the Christmas period is with special offers – everyone loves a good deal. You should decide exactly what you’re going to do in good time, so you’re not rushing to create content and get the logistics sorted.


Run deals through social media

A great idea to keep customers checking your page for deals and interacting with your posts is to plan out an advent calendar of offers. You could put a more significant reduction on a specific item each day of advent which only runs for 24 hours before the next offer starts.

Send out a Christmas newsletter

Inform your customers about everything you have planned for the Christmas season with a themed newsletter. You could include a handy gift guide to make recommendations and remind them of your product offering.

Letting customers know what you have planned for your social media channels can also help increase your following and build your online presence.

You should also use your marketing channels to let customers know everything you’re doing to take precaution and keep them safe instore – and how you'll continue doing business should you have to close shop due to lockdown rules.

Get your business online

If you haven’t already started selling online, now’s the time to do it. Even before the pandemic, small businesses have found it a valuable source of income.


SumUp has a few different solutions to get you started – no matter what type of small business you have. With SumUp Online Store, you can quickly create an e-commerce site and add your products and delivery information in just a few taps.

You could also offer your products or services through social media and let your customers pay using SumUp Payment Links. In the SumUp app, just enter the amount and generate a link to send to your customer as you would any other message, they’ll be taken to a secure payment portal to complete the payment.

And perfect for Christmastime, you can offer digital gift cards using SumUp Gift Cards. They can be easily customised with preset amounts and discounts – and you can choose from a range of professional themes to make sure they fit your brand.

Taking your business online and planning out your Christmas marketing with time to spare will leave you in the best position possible and take a little stress out of what is already a difficult time.


If you’re a small business looking for more tips, tricks, or even an affordable, easy-to-use payment solution, visit

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