Social media is a vital marketing element for any small business. But the chances are you’re not using it to its full potential.
Social media is here to stay, and it allows small businesses to create new and exciting content to promote their products or services, and to connect and communicate with potential partners and customers across the world in a quick and simple way.
FSB research found that more than a quarter of business owners in England lack confidence in their basic digital skills. Whether you’re a social media novice or you’ve been active online for years, as long as you have confidence in your products or services, social media can help you find the right audience and spread the word far and wide.
Recently, FSB has teamed up with Facebook to travel the country and give small business owners the skills to take their social media to the next level. To help you stay ahead of the game, Facebook has given First Voice readers five tips to enhance your social media presence:
Spruce up your page
A little bit of housekeeping on your Facebook page or Instagram business profile can add a lot of value. Make sure that your hours of business and contact information are all up to date. It’s also a good idea to update your page’s cover photo with relevant images, which can be themed to tie in with a specific time of year or promotion. These little steps let visitors know that your page is an active extension of your business.
A steady rhythm of posts in the days before a big event can help keep your business front-of-mind for customers. Be sure to highlight your best products or offers, but don’t restrict yourself to just self-promotional posts. Consider posting content that gives people some kind of extra value. For instance, you can highlight other great businesses nearby, or share interesting content that relates to your business.
Use photos and videos
Posting great photo or video content is an easy way to bring your business to life on Facebook and Instagram. Photo or video posts generally have good levels of engagement and they have become a key way of building ongoing relationships with customers. Another idea is to create a photo album with images of products that people can preview before coming into a place of business.
Boost your important posts
Boosted posts can help you reach wider audiences with greater accuracy. Simply enter whatever amount you can set aside for the promotion, and Facebook will tell you instantly how many people your post will reach. And with the targeting features built into boosted posts, you can make sure the right people are seeing your posts – for instance, you can direct your posts toward people who live nearby. This can be a great way to reach people while they’re out and about.
Social media isn’t all about having the most followers; it is important to build lasting relationships with both customers and potential partners. Engage with your followers, bring them into the conversation and use social media as a way to garner opinion on what your business is up to.