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How to redesign the look of your brand

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When small businesses are established there’s often a rush to get logos and designs created for use on promotional materials.

Good design work can be an important part of helping your business grow, but to do that it needs to be truly representative of what your business is about – so, might the time be right to rethink how you promote yourself to the wider world?

Getting design right is something with which a lot of businesses struggle; often they think branding and logos are for bigger companies, but it can be just as important for small businesses too. A consistent look and message helps customers recognise your brand, that’s true for companies big and small.

If you’re looking to redesign your brand’s look, read this easy-to-follow guide to getting design work right:

Redesigning the look of your brand in ten easy steps