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How to protect your small business from a PR crisis


Nobody wants to think the worst could happen, but it is crucial that a business is prepared for all eventualities.

With the internet, email and social media bad stories can go viral in a matter of hours and could be potentially fatal for a small business.

Your reputation and your brand is on the line, so what can you do to protect it?
The Federation of Small Businesses (FSB), in partnership with Abbey Protection Group (Abbey), is launching a new crisis PR management service for its Business Essentials members.

Small firms do not have access to professional PR advice or in-house media teams, but this new service can help plug that gap.

The new service, FSB PR/Crisis Management, includes specialist crisis PR advice, as well as insurance cover. It is an additional benefit available to FSB Business Essentials members.

Dave Stallon, commercial director of FSB, said: “New technology communications means potential reputational issues have the ability to escalate dramatically and very swiftly. It’s crucial that all businesses have effective means of dealing with this.”

Richard Candy, managing director of Abbey Protection Group, said: “We’re passionate about maintaining our position as the UK’s leading provider of legal advice and insurance to businesses and are always keen to introduce new services that meet the evolving needs of business in the 21st century. It made perfect sense to develop this new cover which allows our policy holders direct access to practical help and advice,”

The new offer available to FSB Business Essentials members includes crisis communications support provided by RMS PR, a range of practical DIY guides, a telephone helpline and comprehensive 24/7 crisis management for business-critical situations.

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