How to promote your SumUp Gift Cards on social media

  • 08 Dec 2020

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Why use SumUp Gift Cards?

SumUp Gift Cards are a quick and easy way to sell gift cards online and with gifting season getting closer and closer, it may be time to think outside of the box. Here’s how it works..

It’s a simple process – when a customer purchases one of your digital gift cards, they’ll be sent a confirmation email with a unique code which they can redeem at your business. Once your gift cards are ready to go, you can drive sales by sharing your gift card page URL or advertising them on Instagram, Facebook and Google My Business.  There’s also plenty of other great benefits.


There’s no setup required

You can start selling gift cards straight away – just find the link to your gift card page in the Gift Cards section of the SumUp app and share it with your customers. You can also track and manage any gift cards you’ve sold directly in the app.

They’re customisable

You can offer gift cards with preset amounts or discounts, and choose from a variety of professional ready-made designs to make sure they fit with your existing branding.

They bring in new customers

Gift cards are a great way to get your company out there, as existing customers who are passionate about your business can buy them for friends and family, leading to new clientele and increased brand awareness.

Sharing your gift cards on social media

Once your gift cards are ready, there are a few different ways to share them online.

Share the URL of your gift card page

This option allows you to share a link to your gift card page on any channel.

Your gift card page includes an optimised thumbnail that displays your business location, so whenever you send the link, your customer can already see exactly where to find you.

Advertise your gift cards on Instagram

Buying and selling on Instagram is becoming more and more popular. It’s an amazing way to promote your business and products–and it’s no different for gift cards.

Instagram has developed a dedicated sticker feature to advertise your gift cards using Instagram Stories.

Add a Purchase Gift Card button to your Facebook page

Facebook has become one of the primary places people look for information about a business, whether it be opening hours or recent updates – making it a great place to direct people to your gift cards.


You can add a call-to-action (CTA) button right at the top of your page, where everyone can see it.

Set up a gift card campaign with Google My Business

Adding SumUp Gift Cards to Google My Business means that when customers search for your business, a link to your gift cards will appear alongside the usual updates that you post to your profile on Google Search – making your gift cards discoverable to an audience that may not follow on other platforms.


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