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How to improve your online forms to increase conversions

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Forms are a key part of any e-commerce site, they are a necessary part of the process to complete a purchase, make a booking, or to register for an email newsletter.

Good form design is therefore vitally important, as this can make the difference between a completed sale and a customer abandoning through frustration. Good forms mean less hassle for customers, which means more sales for websites.

Here are the most important ways to improve your online forms, including points on design and usability, and how these elements work to increase conversions.

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