How to get paid and maintain customer relationships in the world of today

  • 30 Sep 2020

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Now more than ever, we need to find new ways to stay connected with our customers. Whether you’re looking for remote payment methods or communication channels that allow you to maintain a good relationship with your customers, we’ve put together the best tools and practices to help you do just that.

Invoices

A good way to accept payments remotely is to send invoices to your customers. When you think of the word "invoice", the first image that comes to mind may be austere Excel files containing endless data entries, or impersonal Word templates from another era.

 

That's why we launched SumUp Invoices – a simple solution that allows you to send your customers an invoice in just a few clicks via your app, all while complying with relevant legal regulations.

Payment Links

Payment Links are a great way to securely accept cash while keeping some distance between you and your customers. With SumUp, eligible merchants can use Payment Links to transact remotely using just their smartphone.

This reliable and secure option allows you to send a link to your customers via SMS, Whatsapp, Facebook or QR code.

Contactless

Everybody is using contactless payments at the moment, and with good reason. If you offer home delivery or run a grocery, it's important to let your customers know that your payment terminal offers a contactless option. Consider advertising this at the front of your shop.

Vouchers

We’re well aware that for many, offering services remotely isn’t always possible. A great alternative could be creating vouchers that your customers can buy now and redeem later.

Keep in touch with your customers

Email

By sending emails or newsletters, you can reassure your customers that your services continue to operate, even in uncertain times. Email is also a great way to announce the arrival of new products.

 

Some people tend to think that, with the flood of emails we all receive, it would be a waste of time to use this tool to talk to customers. However, people are spending more time than ever before stuck at home staring at their screens, looking for new distractions.

Also, loyal customers are actively looking for information about businesses they love. Most people would be thrilled to learn that their favourite restaurant now offers home delivery, or that their psychologist offers online consultations. You might be surprised how many of your customers would be happy to stay updated.

Social Networks

Social networks are a great point of contact to establish and maintain a good relationship with customers.

Like email, you can use social media platforms to keep your customers informed of the actions you take.

Additionally, many merchants and entrepreneurs are getting even more ingenious when it comes to these platforms. Using Facebook or Instagram Live, restaurants are launching live cooking workshops, bars are broadcasting live music sessions, and theatres are broadcasting their hot-ticket plays to a wider audience.

 

The important thing to remember is that by regularly updating your social networks, you’ll build a stronger connection with your existing customers, and ultimately broaden your audience.

If you’re a small business looking for more tips, tricks, or even an affordable, easy-to-use payment solution, visit  https://sumup.co.uk/fsb.

 

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