Building an online advertising campaign and making your ads work harder is not easy for small business owners. Online advertising can seem something of a dark art, and it can be hard to know where to start or what will prove to be most effective.
In this video, we focus on how to build an online advertising campaign using Facebook and Google, including on Google partner companies’ sites, and on Messenger and Instagram. This can allow you to take a targeted approach to customers and monitor the impact of campaigns.
You can learn about how to identify the right type of ad for your anticipated audience and potential customer base, and will be encouraged to think about what text will appeal to the people you want to attract.
You’ll also hear about how to build a campaign structure, put in place conversion tracking and optimise your account, and can also find out about remarketing. Once you’ve found the right online advertising strategy for your small business, you can start to think about scaling up and increasing the amount of advertising you do through channels and strategies that will work for you.
These tips have been brought to you by Steve Perry, owner of Pixal Marketing (https://pixal.co.uk/), in association with First Voice magazine.