By Thomas Smallwood, CEO of bizee.co Virtual Assistants.
Here are three tips on using a virtual personal assistant for just a few hours a month, that can help generate some serious attention for your small business.
1. What’s the story?
What is your expertise? Why did you set up the business? What is your mission? What is different about your business or your product? How have you evolved as a business? And so on and so forth.
If you run your own business you have a story and there is someone out there who could use it.
I did it myself. In 2016 I set up a blog and then set about getting some publicity for it. I quickly ended up on a podcast, in online and print publications, I have been interviewed on video, done some promotional work and coaching off the back of it.
There are folks out there in the business of publishing who really need your help and your own story is of great use to them, so here are a couple of ideas and tips on how to do it.
2. Help a reporter or journalist.
Help a reporter out (HARO) is a web site that hooks up sources with journalists and content writers. It is a great resource for journalists looking to source contributions, stories and sources to quote in their articles and is used by some of the largest media outlets on the planet.
By signing up free, as a "source", you can configure the professional areas of interest that might best cover your business or target audience (e.g. Travel, Business, Lifestyle, Finance, etc.).
TOP TIP: You will receive daily emails that alert you to stories you can then pitch for as a contributor. Going through the emails is a job of around 10 minutes a day. Writing a brief email pitch to a one or two will add, let’s say another 20 minutes so you are looking at a little over half an hour a day, which is time you don't have but your Virtual Personal Assistant does.
3. Twitter Hashtags
Here are three Twitter hashtags that are most definitely worth following.
#journorequest, #PRrequest and #BloggerRequest are used by people looking for contributions to their stories. Setting aside some time every day to look through the latest tweets can land you a contribution, a quote and a link from a story that is either out in front of your target audience or provides more backlinks to your own site.
TOP TIP: Set an exact amount of time for you or your Virtual PA to spend on this because it can be time-consuming and scrolling through tweets can go on forever. 30 minutes is more than adequate to begin with.
So there you have it. Probably less than 1 hour of someone else’s time every day can get you regular exposure in the media or links from other websites that can help bring you traffic. If you want to learn more get in touch for a free consultation.
Thomas helps small business owners, start-ups and solo-preneurs become more productive, at lower cost, through outsourcing and virtual assistant services.