Future proof your business with a digital-first approach

  • 04 Aug 2021

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In today’s world, a small business cannot thrive or perhaps even survive without a digital-first approach. But this wasn’t always the case. So what exactly is the digital-first approach? And how has technology changed to enable this new approach?

Simply put, digital-first means approaching your business with solutions that are as digital as possible. Fundamentally, this can be simple when choosing software to help with accounting, scheduling or time management; however, if you’re like the majority of UK micro-business owners you’re not applying this to critical connected services like business phone lines and broadband connectivity.


Unsurprisingly, SMBs have traditionally not adopted digital for their business phone lines and broadband due to the complexity of systems, on-premise requirements and enterprise pricing.  But the pandemic has seen a tremendous shift in SMB’s adopting new technology to meet the requirements of operating remotely and a new generation of Telecoms providers has emerged to support a future that is firmly digital-first for UK SMBs.

Benefits of a digital-first approach to your business phone line:

Cost savings: Most businesses save an average of 70% on phone costs with a digital business phone line or Voice over Internet Protocol (VoIP) phone system.  Call charges, including international, are significantly cheaper than traditional phone lines and mobiles and are often included. Also, digital phone systems are now cloud-based with zero charges for installation, engineers or maintenance.

Flexibility & mobility: The ability to make and take calls using a local number on any device makes digital lines flexible and essential. Directing and redirecting calls can be done on the go as well as managing call menus and greetings for stellar caller experiences.

Stability & quality: HD call quality is baked-in to digital lines as is automatic redundancy meaning faults are quickly repaired and downtime is minutes not days. These are enterprise quality solutions now appearing on the market with SMB pricing.


Bonus: work-life balance: At the onset of starting a business, many think they’ll be able to handle work from their mobile, but soon that line starts to diminish and it’s not scalable. Digital solutions provide a separate number with defined business hours, out of hours messages and even holiday schedules with the option for additional users.

How has technology changed to enable this new approach?

Developments in technology allowing digital phone lines and VoIP phone systems to be cloud-hosted (ie. no infrastructure or on-premise equipment required) coupled with the new breed of telecoms providers making offerings simple and affordable is giving SMB’s the choice to be digital-first.

Until recently, the popular SMB choice for business phone solutions was a combination of a 100-year-old, legacy fixed line with expensive call diverts to a mobile number when on the go...or just a mobile phone number. And, with traditional phone lines becoming obsolete by 2025 after BT announced its shutting down the legacy network, many businesses need to and are now switching to digital landlines and VoIP phone systems and levelling the playing field with a digital-first approach in the process.

Taking this approach means your business is far more likely to be future-proofed compared with a business that is not digital-first. For small businesses, micro-businesses and single freelance operators in the UK, looking to future-proof their business with digital phone line contact bOnline.


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