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FSB highlights digital role models

One hundred of FSB’s female members became ‘digital role models’ to mark this year’s International Women’s Day.

The 100 FSB Women campaign aimed to raise the visibility of role models for female entrepreneurs and boost the number of women-led enterprises. The UK currently has 5.7 million small businesses and self-employed, but it’s estimated that number could increase by a further 1.2 million new enterprises led by women.

According to an FSB report, this untapped business potential of women can be tackled, in part, by increasing the visibility of role models for women entrepreneurs.


Throughout the day, images of the 100 women members, along with their inspiring advice for other entrepreneurs, were posted on FSB’s social media accounts.

Helen Walbey, Chair of the FSB Women in Enterprise Taskforce, said: “Research shows that women are less likely than their male counterparts to know a person in business. As a result, they have fewer opportunities to benefit from exposure to others with business experience and are less likely to see people like themselves succeeding.

“On the 100-year anniversary of the first women having the right to vote, following the suffragettes’ campaigning, we felt it was fitting to feature 100 women FSB members and share their wealth of advice and inspiration with women all over the world.”


FSB will also be supporting increased diversity by once again backing LGBT+ Pride events and campaigns. This follows the success of FSB’s Pride engagement on social media last year as well as involvement in events around the country.