Instagram is one of the most popular social media platforms today. With a billion monthly active users recorded in January 2020 (Hootsuite, 2021), the visual platform provides considerable opportunity for your business. So, why should you use Instagram? Or, if you already do, what should you look at making use of?
Instagram provides great reach. By using hashtags that represent your business, service or product, you can get your profile in front of millions of users with just a few taps.
Instagram has some powerful free business tools that allow you to delve deeper into your audience. These tools provide insights into demographics and information about what day and time is best for you to post and be seen.
You can build relationships through stories and content geared toward your audience. This can lead to user-generated content from individuals sending in photos or tagging you in their posts.
You can promote your posts and gain more exposure with a targeted audience that matters to you. This also means that you can focus selected messaging to different demographics and locations.
By partnering with influencers who are similar to your business, you can reach more potential customers by tapping into their audience and making use of the trust that the audience has for the influencer – it’s like word of mouth on steroids!