Can data really help you drive customer and community love?

  • 13 Oct 2020


Whilst the phrase, ‘you can’t manage what you can’t measure’ is no new saying in the business community, its message is still just as relevant today. For a business to be successful, it is critical to look beyond the cash flow and instead measure the data, such as the costs and revenues.

The same principle applies to sustainability. In an environment threatened by climate change, small business owners are looking to make active and positive change. To do so, they must look at the data and act accordingly. A rise in environmentally-conscious behaviour means many customers expect a company to consider the environment in all aspect of its business. The sustainable consumer wants to know how a company pledges to combat global warming. With customers increasingly engaging with sustainable businesses, it is imperative that companies are able to communicate with customers on how they are making a difference. To stand out from competitors they need to be able to inform and engage with the local community about how they are tackling climate change.


That’s where Zellar comes in. We provide the measures needed to help you manage your business to a more sustainable future. You can start your journey with three simple steps: measuring consumption, fuel and carbon emissions.

Measure your consumption

Whilst an energy bill may not be the most thrilling side of a business, the importance of understanding and using its data shouldn’t be understated. To be more sustainable you should be asking yourself the following questions: How much energy is my business using? Has my energy consumption increased in the last quarter? And how does it compare to other similar businesses?

Zellar can show you how much energy you have been using and help you compare that with other comparable companies so you can start to benchmark your consumption. 

Measure your fuel mix

Understanding where your fuel comes from and how it has been produced is an essential step in becoming more sustainable. Do you know whether your energy comes from fossil fuels, nuclear power, or is it all from renewable sources? And are you aware how your fuel mix compares to others across the country? 

Zellar can show you how much of your fuel comes from renewable sources, so you can make an informed decision on which supplier to choose moving forward.

Measure your carbon emissions

Carbon emissions from businesses are one of the main contributors to climate change. Accessing your carbon footprint can be a complicated process and transferring data from one energy supplier to another isn’t possible, meaning a loss of information.

Zellar can show you precisely how many carbon emissions your business energy has generated over the past 12 months. The plan is a helpful indicator to point your business in a more environmentally-friendly direction.


What else?

Zellar also enables you to communicate your positive impact effectively and proudly to your customers by getting the measures you need to manage your business sustainably. In making environmentally driven decisions, you don’t just reduce your own costs but show your business’s ambition to be a changemaker in your local community. 

To find out more about we can help you, visit

Related topics