3 ways small businesses can get smarter about how they sell this Autumn

  • 30 Sep 2020

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You’re likely sick of reading it. We all know that the last few months have turned the world upside down and left millions of small business owners in the dark, wondering how to proceed.

But it’s not all doom and gloom. Lockdowns and economic shifts have forced us all to get that little bit more creative. We've seen restaurants become takeouts, chippys become grocers and pubs become cocktail delivery services.

 

In a time where nothing makes sense, small business owners have been rolling up their sleeves, burning the midnight oil, and finding ways to keep shop open.

With over 2 million small businesses using SumUp around the world to get paid, we saw first-hand how resilient they can be when faced with difficulty. Not only did they redefine the way they work, but they adopted new ways to get their products out there.

One family-run pizza business even strapped one of our card readers onto a pizza peel so they could accept socially distanced payments.

But pizza payments aside, here are a few tips on how you can start selling smarter.

Get inventive

Business plans across the UK have to evolve. Food truck owners started offering collection and delivery services. Outside of the culinary sphere, we saw hairdressers, barbers and beauticians move their work to the online realm by selling care and wellness products, and some gyms even started selling fitness apparel to compensate for the lack of joggers running through their doors.

Get online

At the start of lockdown, our team looked beyond our usual contactless card payments solutions and worked to release a series of products and services that would help our merchants to continue to do business. One of those products was Online Store Starter, a customisable tool that you can set up in minutes so you can start selling your products online.

 

Street food vendors who began using Online Store Starter even saw an increase in revenue of 260% compared to February’s pre-lockdown figures. Beauty merchants and barbers acquired 76% of their total revenue from the product in May alone.

So, what does this all mean? E-commerce doesn’t have to be complicated or scary, and now more than ever developing an online presence is imperative.

Having a website is the first step, but don’t forget to spread the word across social media too. 

Get remote

We can’t rely on in-person payments alone anymore. Sure, businesses have the go-ahead to be open, but not everybody feels comfortable out and about just yet. Don’t want to miss out on that demographic? In comes remote payment solutions.

We saw a need for a multitude of “get paid anywhere” products. Our small business owners are now able to sell gift cards online, get paid by sending a link, take payments over the phone, and choose from a variety of online store packages tailored to their needs.

How things will be in a month or two may not be clear at the moment, but finding a way to get paid can be.

If you’re a small business looking for more tips, tricks, or even an affordable, easy-to-use payment solution, visit  https://sumup.co.uk/fsb.

 

 

 

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